On Digital

Today, over 1 billion people in the world lack access to clean water - that’s about 1/6 of the world’s population.

The non-profit charity: water (among others, including Water for People, Healing Hands International, Concern and Water 1st) is working with local organizations in Bangladesh (where I’m from originally!), Ethiopia and other countries to help fund and build wells, improve sanitation and educate people on hygiene.  In under 2 years, charity: water has already raised over $3 million and funded over 600 water projects.

charity: water has actively involved social networks and interactive media in building awareness of its mission.  Here I’ve listed some of the ways it has creatively and artistically brought the issue of water (and the charity: water brand) to life using conversation-inspiring profiles, video and images.

Tom Sawyer (Mark Twain’s The Adventures of Tom Sawyer) was not just adventurous, but pretty smart too. As many of us know, Tom convinced a few friends to take on the job of painting a fence by making it seem fun.

Fast forward to the 21st century, and we see the same basic idea being used creatively by Gwap, FoldIt , Brandtags and some similarly entertaining (and secretly useful) little games on the Internet.