On DigitalLocation is Now Part of the Social Graph — 3 Implications
Irfan Kamal August 25th, 2010
According to Comscore, over 25 million users accessed Facebook via a mobile phone in Jan 2010, a 112% year-over-year increase.
With its initial US-based rollout of Places location functionality on the 30+ million iPhone installed base, Facebook joins Twitter and others in embracing the growing use of smartphones for social networking.
Importantly, this change allows Facebook to expand users’ social graphs beyond such items as friends, product/service affinities and demographics to now include location.
Here are three thoughts on implications for marketers, agencies and social location startups:
