What is this blog, and who’s it for?

Irfan Kamal June 25th, 2008

This blog is for professionals and individuals who want to successfully create, launch, build awareness of and sell great products/services in the most efficient way possible.  People who’d find the content interesting include: CEOs, CIOs, CMOs, brand and product managers, and advertising & media professionals.

The primary content focus of the blog is on harnessing new technology to market and sell innovative products and services.  Innovation is necessary to compete, but it isn’t just about building better things or providing better services – it’s also about intelligently using tools to connect those great new ideas with the people who (will) love them.

Finally, for innovation to be sustainable, it has to deliver value profitably.

Here are some ideas (from myself and others) on how to harness new technology to make this all click.  Please join in the conversation!

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