Olympics 2008 Ideas: Spanish Team Original Art

Irfan Kamal July 17th, 2008

The art commissioned by the Spanish Olympics organization (ADO) struck me as an example of a creative and authentic campaign with high passalong potential: the artwork is striking, original and appealingly non-commercial.

The art is by Jaume de Laiguana.  Here are some representative examples portraying Spain’s boxing, gymnastics and synchronized swimming teams; visit ADO’s online brochure to see the full set.

Right now, it’s in Adobe Flash; I’m assuming they’ll add:

  • email links
  • downloadable brochure
  • desktop wallpapers/screensavers
  • matching/supporting video
  • prints (they are introducing a calendar with these images)

Coming in later posts: more ideas you can think about from other social media-focused Olympics 2008 campaigns (Adidas posters, Lenovo’s athlete blogs and more).

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