Comments on: Social Media Metrics - Measurement is Critical http://www.irfankamal.com/social-media/social-media-metrics-measurement-is-critical/40 Digital marketing strategy and tactics - social media, new product/service launch, digital thinking and more Mon, 06 Sep 2010 09:33:06 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Bookmarks about Measurement http://www.irfankamal.com/social-media/social-media-metrics-measurement-is-critical/40/comment-page-1#comment-20 Bookmarks about Measurement Thu, 17 Jul 2008 11:30:58 +0000 http://www.irfankamal.com/?p=40#comment-20 [...] - bookmarked by 2 members originally found by owstern on July 11, 2008 Social Media Metrics Measurement is Critical! http://www.irfankamal.com/uncategorized/social-media-metrics-measurement-is-critical/40 - [...] [...] - bookmarked by 2 members originally found by owstern on July 11, 2008 Social Media Metrics Measurement is Critical! http://www.irfankamal.com/uncategorized/social-media-metrics-measurement-is-critical/40 - [...]

]]> By: Martin Edic http://www.irfankamal.com/social-media/social-media-metrics-measurement-is-critical/40/comment-page-1#comment-19 Martin Edic Mon, 14 Jul 2008 16:06:55 +0000 http://www.irfankamal.com/?p=40#comment-19 There is also something else missing: Reputation Management. Now that Google's keyword tool gives total number of searches for a phrase I checked on 'reputation management' as I started seeing a lot action on that phrase in my Adwords account: - Total number of searches in year ending June 1: 8100 - Total numberr of searches for month of June 08: 4000! Talk about a concept moving into the limelight... this is why social media measurement is so critical. Things move much faster than any conventional search or market research can track. There is also something else missing: Reputation Management.
Now that Google’s keyword tool gives total number of searches for a phrase I checked on ‘reputation management’ as I started seeing a lot action on that phrase in my Adwords account:
- Total number of searches in year ending June 1: 8100
- Total numberr of searches for month of June 08: 4000!

Talk about a concept moving into the limelight… this is why social media measurement is so critical. Things move much faster than any conventional search or market research can track.

]]> By: Irfan Kamal http://www.irfankamal.com/social-media/social-media-metrics-measurement-is-critical/40/comment-page-1#comment-16 Irfan Kamal Fri, 11 Jul 2008 15:55:54 +0000 http://www.irfankamal.com/?p=40#comment-16 Martin, I'm also surprised by those findings. I've edited the entry to include the details of the survey sample (size, date & location). I expect social media campaigns focused on influencing intent to purchase will grow in popularity, although the other objectives will remain important. Irfan Martin,

I’m also surprised by those findings.

I’ve edited the entry to include the details of the survey sample (size, date & location).

I expect social media campaigns focused on influencing intent to purchase will grow in popularity, although the other objectives will remain important.

Irfan

]]> By: Martin Edic http://www.irfankamal.com/social-media/social-media-metrics-measurement-is-critical/40/comment-page-1#comment-15 Martin Edic Fri, 11 Jul 2008 15:21:58 +0000 http://www.irfankamal.com/?p=40#comment-15 I'm very surprised at the zero response on purchase intent- is this an indicator that these managers simply don't understand how to go about doing this in social media? Because, though we're a social media company and have the utmost respect for keeping overt pitches in their place, I still view social media as an incredible way to increase purchasing intent. And this POV is borne out by the success of my own social media engagement. As a form of lead generation it doesn't return quantity, however it returns incredibly well-qualified leads at a very reasonable cost per lead. These leads have a very high purchase intent for what we offer and I consciously pursue that. Having said that, I have to add that respect for the conversation you're entering (like this one) is critical and this requires skills that can be hard to find and costly- I suspect a really top notch Community Manager will become a very valuable employee going forward. Statistically I'm curious: Is it really possible to have a zero response on a survey large enough to be accurate? I’m very surprised at the zero response on purchase intent- is this an indicator that these managers simply don’t understand how to go about doing this in social media? Because, though we’re a social media company and have the utmost respect for keeping overt pitches in their place, I still view social media as an incredible way to increase purchasing intent. And this POV is borne out by the success of my own social media engagement. As a form of lead generation it doesn’t return quantity, however it returns incredibly well-qualified leads at a very reasonable cost per lead. These leads have a very high purchase intent for what we offer and I consciously pursue that.
Having said that, I have to add that respect for the conversation you’re entering (like this one) is critical and this requires skills that can be hard to find and costly- I suspect a really top notch Community Manager will become a very valuable employee going forward.
Statistically I’m curious: Is it really possible to have a zero response on a survey large enough to be accurate?

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